Who are we?
We’re Sandbox VR, and we’re the most advanced virtual reality experience in the world. Inside our rooms, we take you on thrilling adventures and transform you into new characters. Our experience is like the movies, except you’re actually with your friends inside the movie.
Our team is comprised of successful start-up veterans with deep experience in VR, gaming, technology and hospitality. We're funded by leading global tech investors including Andreessen Horowitz and Alibaba.
Since we launched in 2017, we’re now live in 6 locations and 4 countries around the world (4.5 stars on Yelp, and the #1 Activity in Hong Kong and Singapore on TripAdvisor), and we’re quickly expanding.
What will you be doing?
You'll be leading marketing for our global brand and retail locations around the world. You and your team will be responsible for making sure our retail locations have overwhelming demand and our brand is beloved by all guests. You'll be doing everything from managing our social channels, to defining our email lifecycle content, to owning our paid acquisition efforts.
Specifically in this role, you’ll be responsible for:
Our Brand Voice: as a new company in a bleeding edge market, we must build a unique and consistent brand. You and your team will be the primary owners of this brand, and will need to make sure we deliver our brand promise with high quality and consistency across all our channels - from social, to email, to even out of home billboards. You should be a strong writer and communicator able to roll up your sleeves in the early days to make sure we consistently communicate our message across channels.
Growth and Content Marketing: you'll use our owned channels (email, social, web) to define lifecycle marketing campaigns to make our guests experience better, smoother, and increase anticipation. You'll also create compelling content for our existing guests across channels to entice them to visit again, and stay updated with everything new in our retail locations. Success means significant, measurable impact of content and growth marketing against bookings and retention.
Paid Marketing: you'll be responsible for setting our guest acquisition strategy through paid efforts both online and offline. You may also work with local press and influencers to launch new retail locations and to drive further demand to our existing locations. Success means our stores are overflowing with demand with efficient marketing spend.
Who are we looking for?
We're looking for someone who has at least 6+ years of experience in growth marketing and demand generation across a variety of channels, and have an exceptionally strong portfolio of marketing work.
You should have a quantitative bent - you should know how to measure impact of the campaigns that your team ships and be proactive in doing so.
You should have experience shepherding a consistent, high quality brand experience across digital and physical touchpoints.
You should be a strong writer yourself and be an exceptional editor for other writers that you work with.
How can you really impress us?
If you've been a founder in the past, we'd love to hear about it, especially if you've failed. Our team is highly entrepreneurial and the majority of us have been founders before (and most of us have failed).
If you're super passionate about VR, we'd love to hear about it. How'd you get into it? What disappointed you? VR is not in a good spot today, but we're all true believers and we believe we will help make it happen.
A huge bonus for this role in particular would be sending us writing samples that you're especially proud of.
How do I apply?
If you’re interested in this role, please apply here, or find some other way to get in touch if you’d really like to stand out. We’d like to see at least a CV or LinkedIn, and a quick cover letter/email/blurb on why you’re the right fit for us.